How Pay-per-Play Works
Billboard advertising that works like online ads: your boards, your hours, your budget.
1. Create your account
Sign up free — no contracts, no packages.
2. Pick your boards
Choose screens on the map — 11 faces across Nassau's busiest corridors.
3. Choose days & hours
Run all day, weekdays only, or just the morning and evening commute. Rates follow the Nassau-time rate card.
4. Set a daily budget
From $5.00/day. The builder estimates your plays per day before you launch.
5. Upload or design your ad
Upload an image or video sized to each screen (e.g. 960×480), or build one in our online ad designer. Each ad plays for 8 seconds per rotation, so keep it short: one big headline and a short subheader. See it on a mock billboard first. Our team reviews every creative within 24 hours — nothing plays until it is approved.
6. Pay your invoice in advance
You get an invoice for your budget × scheduled days + VAT. Pay online with PlugnPay; you go live at the later of start date, payment and approval.
7. Pay per play & get reports
Each morning we bill yesterday's actual plays from the screen logs and email your play report.
Frequently asked questions
What is a play?
One full showing of your ad in a screen's rotation (each screen rotates through several advertisers).
Is there a minimum?
Daily budgets start at $5.00. Your invoice covers your budget for the scheduled days of the period.
When am I charged?
You pay your invoice in advance (budget + VAT). Each day we deduct the actual plays from that prepaid budget, capped at your daily budget.
What if my credit runs out?
The campaign pauses automatically and resumes when you pay the next invoice. Unused budget stays as wallet credit, including if you end a campaign early.
Can I change or stop a campaign?
Yes — pause, resume, change budget or schedule, or end it from your dashboard at any time.
How do I know my ad played?
Every play is recorded in the screens' player logs, which we reconcile daily. You get plays, spend and average cost per play by screen and day.